LERA Events & Marketing — Senior Event Producer, Vienna

Experience

Senior event producer.
Vienna-based, Europe-proven.

Over 8 years planning and delivering complex B2B events across Europe and beyond — managing budgets, vendors, teams, and C-level expectations at every scale. Strategic thinking from brief to final report, every time.

About me

Valeriya Pustynnikova — senior event producer

8+ Years in B2B event production

8 Countries across Europe & beyond

1,500 Largest event in guests

6 Figures in budget management

Services

For companies

End-to-end event production

From brief to final report. Full lifecycle: concept, venue, vendors, budget, on-site delivery. Available across Europe.

Event marketing & brand activations

Helping brands strengthen customer relationships through events that turn occasions into loyalty. From concept to execution.

Event strategy & consulting

Senior expert advice without full production commitment. Concept review, supplier benchmarking, risk assessment, format design.

Venue sourcing & budget planning

Research, shortlist, site visits, and negotiation across Austria and Europe. Full budget structure with market benchmarks and ROI analysis.

Book a free call

Services

For Event Professionals

As an event producer, I've been on the other side of the table — hiring vendors, building teams, evaluating agencies. I know exactly what event managers look for. Now I help event professionals close that gap.

1:1 Consultation

Strengths analysis, ideal client profile, pricing benchmarks for Austria and Europe, client acquisition strategy. Online or in person in Vienna.

€80 / hour

Portfolio packaging + price list

A sales-ready portfolio presentation in English or German (up to 10 slides) + a structured price list benchmarked to current Austrian market rates + positioning recommendations.

€300

Freelance capacity support

A senior PM stepping in as a trusted extension of your team — on-site or remote, for a single day or a full production cycle.

Price on request

Book a session

Europe

Austria — brand events, trade fairs and concerts, Vienna
Germany — trade fairs & expos, Berlin, Frankfurt
Switzerland — trade fairs & expos, Zurich, Bern
Finland — Multitude Bank, 550 guests, corporate event, Helsinki
Bulgaria — Coral Club, international forum, Sofia
Greece — Coral Club, 6-day business conference, 400 participants

Reach

8 countries.
One point of contact.

Events produced across Europe and beyond — adapting to local vendors, regulations, and culture at every location.

Beyond Europe

Kazakhstan — Gala dinner, luxury jewellery brand, Almaty
UAE — Arab Health 2024, medical expo, Dubai

Selected projects

Events delivered.

Corporate event

Multitude Bank — 4-day corporate event, Helsinki

Helsinki, Finland

550 guests
80 VIPs
3 venues
4.8/5 client rating

Event production, vendor management across Finland, and live logistics over 4 days.

Coral Club international conference, Greece

Business conference

Coral Club — 6-day international conference, Greece

Greece

400 participants
6 days

Venue management, decor production, team management, and on-site control across 6 days in Greece.

International forum

Coral Club — international forum, Sofia

Sofia, Bulgaria

1,500 guests
Artist & stage management

Artist and stage management at a large-scale international forum in Sofia — full on-site coordination from load-in to close.

Luxury event

Luxury jewellery brand — Vienna boutique opening & private dinners

Vienna, Austria

Vienna State Opera
Private dinners & evening cocktails

Private dinners and evening cocktails in Vienna for an internationally recognised luxury jewellery house.

Client name withheld per NDA

About

The expertise
behind the work.

Vienna-based, internationally experienced. I've spent 8+ years planning and delivering galas, summits, trade fairs, and international forums — for companies in luxury, finance, hospitality, and healthcare — across Austria, Germany, Finland, Bulgaria, Greece, Kazakhstan, and the UAE.

8+ years in B2B corporate event production
Events from 50-person executive dinners to 1,500-person international forums
Budget management up to six figures
Teams of up to 20 managed on-site
Industries: luxury retail, banking & fintech, hospitality, healthcare, FMCG

Get in touch

Community

I run a growing professional community for event specialists in Austria — bringing together producers, coordinators, vendors, and freelancers to connect and share experience. The first networking event took place in early 2026. The second is coming May 2026. Join the next one →

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